Digital transformation has profoundly changed the way companies collect, store, share and use information. Personal data has become a strategic asset for organizations of all sizes and sectors, driving business models, marketing initiatives, internal processes and technology-based decision making. In this context, the Brazilian General Data Protection Law, Law No. 13,709/2018, has become one of the most relevant regulatory frameworks within the Brazilian business environment.

Brazil's General Data Protection Law, Law No. 13.709 of 2018, has significantly transformed the way companies handle personal data of customers, employees and business partners. Although many organizations initially viewed the legislation as an issue affecting only large corporations or technology companies, the regulatory reality shows that small and medium-sized businesses are also directly subject to its obligations. In the Brazilian business environment, small and medium-

Data Protection as a Strategic Corporate Pillar Digital transformation has permanently reshaped the business environment. Personal data now lies at the center of strategic decision-making, whether in customer relations, workforce management, or technology-driven business models. In this context, Brazil’s General Personal Data Protection Law (Law No. 13,709/2018 – LGPD) has evolved from a regulatory framework into a structural component of corporate governance. Practical exper

The recent action by Brazil’s National Data Protection Authority (ANPD) in the case involving the retail chain Havan, which released...

The recent decision by the Superior Court of Justice (STJ) highlighted a crucial topic for consumers and companies: personal data...